Shopify Stores at 50k Contacts: Email Tools 2026 From $2,280 a Year

Shopify Email is the cheapest tool here at all three list sizes, if you send each contact 4 emails a month: $0 a year at 1,000 contacts, from $360 at 10,000 and from $2,280 at 50,000. That is because your first 10,000 emails each month are free.

After that, the price “starts at” $1 per 1,000, so treat the bigger numbers as the lowest you would pay, not a quote (read 2026-10-21 on its app page, which now calls it Shopify Messaging).

Send more and that bill rises with each email, so heavier senders should look at MailerLite Comfort ($961.20 a year at 10,000 contacts). Omnisend Standard is the SMS pick.

How we evaluated

• 12-month cost at 1,000, 10,000 and 50,000 contacts, from each vendor’s own pricing page, read 2026-10-20. Yearly billing where offered; promotions left out, such as Mailchimp’s 15% off for 10,000+ contacts (Mailchimp pricing).
• 4 sends a contact a month: this page’s assumption, taken from Brevo’s pricing basis, which “assumes 4 sends per contact a month” (Brevo pricing).
• SMS rate per text, from the pricing or app page.
• Add-ons and fees, such as branding removal and SMS credit.
• Shopify App Store rating, from Shopify’s blog table of May 30, 2026.

At 4 sends, Shopify Email undercuts every plan we priced

We did not price Brevo Starter at 50,000 contacts.

Plan	Priced by	1,000 contacts	10,000 contacts	50,000 contacts	Read on	Source
Brevo Starter	email volume (4 sends/contact/month)	$183.00	$497.04	not priced	2026-10-20	Brevo pricing
MailerLite Comfort	contacts	$205.20	$961.20	$3,445.20	2026-10-20	MailerLite pricing
Mailchimp Essentials	contacts	$318.00	$1,320.00	$4,620.00	2026-10-20	Mailchimp pricing
Beehiiv Lite	contacts	$588.00	$1,428.00	$2,988.00	2026-10-20	Beehiiv pricing
Omnisend Standard	contacts	$240.00	$1,584.00	$4,956.00	2026-10-20	Omnisend pricing
ActiveCampaign Starter	contacts	$180.00	$1,788.00	not offered	2026-10-20	ActiveCampaign pricing
Klaviyo Email	contacts	$360.00	$1,800.00	$8,640.00	2026-10-20	Klaviyo pricing

Beehiiv Lite is the lowest-priced table plan at 50,000 contacts ($2,988.00 a year). It is not a pick because its pricing page sets its fees around paid newsletter subscriptions: 0% take, plus Stripe’s 2.9% + $0.30 per transaction (Beehiiv pricing).

At 10,000 contacts, Klaviyo Email ($1,800.00) costs $1,302.96 a year more than Brevo Starter ($497.04).

Shopify Email bills per email, so it is not in the table. Here is its cost at 4 sends a contact, using the rate on its app page:

• 1k contacts = 4,000 emails = $0.
• 10k contacts = 40,000 emails, 30,000 paid x $1/1,000 = from $30 a month, from $360 a year.
• 50k contacts = 200,000 emails, 190,000 paid = from $190 a month, from $2,280 a year.

Two of four roundup figures differ from the vendor page

Claim	Roundup says	Vendor or app page says	Result
Klaviyo Email at 10,000 contacts	About $150/month (Spoks)	$1,800.00 / 12 = $150.00/month (Klaviyo pricing)	Match
MailerLite free plan	Up to 500 subscribers, 12,000 emails a month (Shopify blog)	250 subscribers, 2,500 emails a month, read 2026-10-20 (MailerLite pricing)	Differs: half the subscribers
Shopify Email / Shopify Messaging rating	4.7 out of 5 (Shopify blog); 4.7/5 from 3,000+ reviews, March 2026 (Omnisend blog)	4.8 from 4,709 reviews, read 2026-10-21 (app page)	Differs by 0.1
Shopify Email free sends	10,000 free a month, then $1 per 1,000 (Omnisend blog)	First 10,000 free each month, then from $1 per 1,000 (app page)	Match

Trust the vendor page. Of the two gaps, only MailerLite’s free plan changes what a store pays.

Shopify Email: $0, from $360 and from $2,280 a year at 4 sends

Bottom line: at 4 sends, it has the lowest bill on this page at every size. Every Shopify figure here uses its “starts at” rate.

The catch: the app page lists email, SMS and WhatsApp campaigns but gives no SMS or WhatsApp rates. It says only “Additional charges may apply” (app page).

• It is free to install and rated 4.8 from 4,709 reviews (read 2026-10-21, app page).
• At 10,000 contacts it stays under MailerLite Comfort ($961.20) up to 9 sends a contact: 90,000 emails, 80,000 paid = $80 a month, $960 a year.
• At 50,000 contacts, 5 sends cost $2,880 a year (240,000 of 250,000 emails paid). That is under every table price at that size.

Buy it if: you send a few emails a contact each month and want your campaigns inside your Shopify admin.

Skip it if: you send 10 or more emails a contact a month at 10,000 contacts - use MailerLite Comfort instead. At 50,000 contacts, 6 or more sends cost from $3,480 a year: Beehiiv Lite costs $2,988.00 if you run paid newsletter subscriptions, and MailerLite Comfort $3,445.20 if you do not.

MailerLite Comfort: cheaper than Shopify Email from 10 sends at 10,000 contacts

Bottom line: the pick for heavier senders. It costs $961.20 a year at 10,000 contacts and $3,445.20 at 50,000, billed yearly (MailerLite pricing).

The catch: its Shopify App Store rating is 2.6 out of 5 in Shopify’s blog table (May 30, 2026), the lowest in that table.

• At 10,000 contacts it costs $622.80 a year less than Omnisend Standard ($1,584.00) and $838.80 less than Klaviyo Email ($1,800.00).
• Going from 10,000 to 50,000 contacts raises the price 3.6x for 5x the contacts.
• These figures give a price for each list size, not a monthly send limit, so the comparison below is on price only.

Buy it if: you send more than the point where Shopify Email costs more. MailerLite Comfort beats Shopify Email from 10 sends a contact at 10,000 contacts ($1,080 vs $961.20) and from 6 sends at 50,000 ($3,480 vs $3,445.20); re-checked 2026-10-21.

Skip it if: App Store ratings matter a lot to you - use Omnisend Standard instead (4.8 out of 5 in the same table).

Omnisend Standard: texts at about $0.0085 each, under Klaviyo’s $0.01 plus fees

Bottom line: the SMS pick, at $240.00 a year for 1,000 contacts (Omnisend pricing).

The catch: the plan climbs to $1,584.00 a year at 10,000 contacts and $4,956.00 at 50,000.

• $50 buys 5,882 US texts, about $0.0085 each. At higher volumes the rate starts at $0.007.
• Klaviyo charges $0.01 plus carrier fees per US toll-free send (Klaviyo pricing). Shopify Messaging’s app page gives no SMS price.
• Shopify’s blog table lists Omnisend at 4.8 out of 5 stars.

Buy it if: you want SMS alongside email, with a published price per text.

Skip it if: you do not need SMS and have 10,000+ contacts - use MailerLite Comfort instead ($961.20).

Also considered: four plans that lose on price or limits

Brevo Starter: $497.04 a year buys 40,000 emails a month. That is 4 sends a contact at 10,000 contacts, where Shopify Email is from $360 (Brevo pricing). We did not price it at 50,000 contacts. SMS credit costs extra, and removing Brevo branding adds $10.80 a month ($626.64 a year in all).

Buy it if: you want the lowest table price at 10,000 contacts and stay within 40,000 emails a month.

Skip it if: you sell on Shopify and send about 4 emails a contact - use Shopify Email instead.

Klaviyo Email: $8,640.00 a year at 50,000 contacts, the highest price in the table at that size. The Composer add-on costs another $20 a month (Klaviyo pricing).

Buy it if: you run a high-volume Shopify store with dedicated marketing staff, the kind of store Spoks rates it best for.

Skip it if: cost at 50,000 contacts matters most - use MailerLite Comfort instead ($5,194.80 a year less).

ActiveCampaign Starter: $180.00 a year at 1,000 contacts, below MailerLite Comfort’s $205.20, but not offered above 25,000 contacts (ActiveCampaign pricing).

Buy it if: your list is near 1,000 contacts and will stay under 25,000.

Skip it if: you expect to pass 25,000 contacts - use MailerLite Comfort instead.

Mailchimp Essentials: you pay overage charges if you go past a plan’s contact or send limit (Mailchimp pricing).

Buy it if: you want a tool rated 4.8 out of 5 in Shopify’s blog table.

Skip it if: you have 10,000 contacts - use MailerLite Comfort instead ($961.20 against $1,320.00).

For the figures behind this, see the email marketing pricing table.

Next step: read more in Best-of guides on MarketingRating, or check the figures in Email marketing pricing: the true 12-month cost at 1,000, 10,000 and 50,000 contacts.

FAQ

Which tools have a free plan, side by side?

• Shopify Email: 10,000 free emails a month (app page).
• MailerLite: 250 subscribers and 2,500 emails a month (MailerLite pricing).
• Klaviyo: 250 active profiles and 500 sends a month (Klaviyo pricing).
• Omnisend: up to 250 contacts and 500 emails per month, per Shopify’s blog table.
• Brevo: up to 500 emails per month, per the same table.
• Beehiiv: up to 2,500 subscribers (Beehiiv pricing).

How much does paying yearly instead of monthly save?

• MailerLite Comfort at 10,000 contacts: $1,068.00 − $961.20 = $106.80 a year (MailerLite pricing).
• Brevo Starter at 10,000: $552.00 − $497.04 = $54.96 (Brevo pricing).
• Klaviyo lists its prices billed monthly.
• Omnisend lists monthly billing and offers 30% off the first 3 months when paid upfront (Omnisend pricing).

What does SMS cost on each tool?

• Omnisend: from $0.007 a US text by volume; $50 buys 5,882, about $0.0085 each (Omnisend pricing).
• Klaviyo: $0.01 plus carrier fees per US toll-free send (Klaviyo pricing).
• Brevo: SMS credit is sold separately, priced by volume and destination (Brevo pricing).
• Shopify Messaging: lists SMS campaigns but no SMS rate (app page).