Paying More Than $70 for 10,000 Texts? The Best SMS Marketing Platform
Omnisend is the best SMS marketing platform for most online stores: US texts start at $0.007 each, and Omnisend Standard costs $1,584 for 12 months at 10,000 contacts. Brevo Starter has the smallest plan bill, at $497.04 a year for 10,000 contacts.
Quick picks
Best for the lowest published per-text price
Omnisend Standard
$1,584.00 a year at 10,000 contacts
- US SMS starts at $0.007 a message; $50 buys 5,882 texts.
- $240 for 12 months at 1,000 contacts.
Best for starting free and paying a flat per-text rate
Klaviyo Email
$1,800.00 a year at 10,000 contacts
- US toll-free SMS is $0.01 plus carrier fees per send.
- Free plan covers 250 active profiles and 500 sends a month.
Best for the smallest plan budget
Brevo Starter
$497.04 a year at 10,000 contacts
- $183 a year at 1,000 contacts and $497.04 at 10,000.
- SMS credit is bought separately, priced by volume and destination.
Best for picture messages (MMS)
Mailchimp Standard
$1,620.00 a year at 10,000 contacts
- Standard gets an SMS+MMS add-on; Essentials gets SMS only.
- $1,620 for 12 months at 10,000 contacts.
What this verdict rests on: Omnisend Standard costs $1,584 for 12 months at 10,000 contacts, which is no more than $1,600 and below Klaviyo Email's $1,800.. Verdict re-checked October 25, 2026 against our pricing data.
The $70 belongs to Omnisend: its pricing page lists a US text message (SMS, short for short message service) from $0.007, under a penny each, so 10,000 texts can cost as little as $70. Add the Standard plan, $1,584 for 12 months at 10,000 contacts, and a total from $1,654 makes Omnisend the best SMS marketing platform for most online stores. Want to start free? Klaviyo Email suits you.
Brevo Starter has the smallest plan bill of the four SMS picks. Sending picture texts? Mailchimp’s pricing page names an SMS+MMS add-on.
Here, “best” means the lowest 12-month cost for a plan plus 10,000 US texts at 10,000 contacts, among email tools that publish a per-text rate. Prices were read 2026-10-20 and re-checked 2026-10-25.
Brevo Starter Has the Lowest 12-Month Plan Cost of the Four SMS Picks
Each row is the plan alone for a full year, before any texts. Prices were read 2026-10-20 and re-checked 2026-10-25 on each vendor’s pricing page: Omnisend, Klaviyo, Brevo, Mailchimp, ActiveCampaign, Beehiiv and MailerLite. ActiveCampaign, Beehiiv and MailerLite are shown for plan price only; their rows carry no SMS terms.
| Plan | Priced by | 1,000 contacts | 10,000 contacts | 50,000 contacts |
|---|---|---|---|---|
| Omnisend Standard | contacts | $240.00 | $1,584.00 | $4,956.00 |
| Klaviyo Email | contacts | $360.00 | $1,800.00 | $8,640.00 |
| Brevo Starter | email volume (4 sends/contact/month) | $183.00 | $497.04 | — |
| Mailchimp Standard | contacts | $540.00 | $1,620.00 | — |
| ActiveCampaign Starter | contacts | $180.00 | $1,788.00 | not offered |
| Beehiiv Lite | contacts | $588.00 | $1,428.00 | $2,988.00 |
| MailerLite Comfort | contacts | $205.20 | $961.20 | $3,445.20 |
Among email tools that publish a per-text rate, Omnisend Standard has the lowest plan plus 10,000 texts at 10,000 contacts: $1,654 ($1,584 + $70). Klaviyo Email comes to $1,900 plus carrier fees ($1,800 + $100).
10,000 Texts Add $70 to Omnisend’s $1,584 Plan, About 4% More
At 10,000 contacts, 10,000 US texts add $70 to Omnisend Standard’s $1,584 plan, about 4% ($70 / $1,584 = 4.4%). At this volume, the plan price matters far more than the per-text rate. Omnisend, Klaviyo, Brevo and Mailchimp each charge for texts in a different way.
| Pick | Published US price per text | 10,000 texts | 12-month plan, 10,000 contacts | Plan + 10,000 texts |
|---|---|---|---|---|
| Omnisend Standard | From $0.007; $50 pack = 5,882 texts ($50 / 5,882 = $0.0085) | $70 at $0.007; about $85 at $0.0085 | $1,584 | $1,654 to about $1,669 |
| Klaviyo Email | $0.01 + carrier fees (toll-free) | $100 + carrier fees | $1,800 | $1,900 + carrier fees |
| Brevo Starter | SMS credit, priced by volume and destination | Quoted when you buy credit | $497.04 | $497.04 + SMS credit |
| Mailchimp Standard | SMS+MMS add-on | Add-on price on top | $1,620 | $1,620 + add-on |
| Textmagic (texting only) | $0.04 | $400 | n/a | $400, no email tool |
On Textmagic, 10,000 US texts cost $400, more than 5 times Omnisend’s $70 ($400 / $70 = 5.7), and you still need a separate email tool.
How We Evaluated
Plan prices and SMS terms come from each vendor’s own pricing page, read 2026-10-20 and re-checked 2026-10-25. Textmagic’s rates come from EmailVendorSelection’s roundup. Each pick was judged on:
- Published US price per SMS
- 12-month plan cost at 1,000, 10,000 and 50,000 contacts
- Whether SMS comes with the plan or is a separate add-on or credit
- MMS (multimedia messaging service, a text that carries a picture) support
- Free plan limits and overage or add-on fees
Omnisend Standard: The Lowest Published Rate Per Text
Omnisend Standard is an email-and-SMS plan for online stores that want the cheapest published texting rate in this group.
The catch: The $0.007 rate depends on volume. According to Omnisend’s pricing page, the $50 pack buys 5,882 texts, about $0.0085 each, so a small sender pays more than the headline rate. The fix: budget at $0.0085 a text until your volume earns the lower price.
- Low entry price: Standard costs $240 for 12 months at 1,000 contacts and includes 12,000 emails a month, per Omnisend’s pricing page.
- Stays cheap as you grow: it costs $1,584 a year at 10,000 contacts and $4,956 at 50,000, against Klaviyo Email’s $8,640 at 50,000, per Klaviyo’s pricing page.
Skip it if: you have under 250 active profiles and send under 500 messages a month. Klaviyo’s free plan covers that, so use Klaviyo Email instead.
Klaviyo Email: Free to Start, $0.01 Per Text Plus Carrier Fees
Klaviyo Email is for a store that wants to start free and pay a published base rate per text.
The catch: It gets expensive at scale. According to Klaviyo’s pricing page, Klaviyo Email costs $8,640 for 12 months at 50,000 contacts before any texts. The fix: at that size Omnisend Standard costs $3,684 less ($8,640 - $4,956), so switch before you reach 50,000 contacts.
- A real free plan: it covers 250 active profiles and 500 sends a month, per Klaviyo’s pricing page, so a new store pays nothing until it outgrows those limits.
- A published base rate: US toll-free texts cost $0.01 each plus carrier fees, so 10,000 texts cost $100 plus those fees.
- Close at mid-size: $1,800 a year at 10,000 contacts is only $216 above Omnisend Standard.
Skip it if: you have 50,000 contacts and the plan price decides it. Use Omnisend Standard instead.
Brevo Starter: The Smallest Plan Bill of the Four, With Texts Bought as Credit
Brevo Starter is the plan for a store that puts the plan price first.
The catch: There’s no single per-text price to plan around. Brevo’s pricing page sells SMS credit separately, priced by volume and destination, so you only see the real texting cost when you buy. The fix: get a price for a credit pack for your country and volume before you move your list.
- Cheapest of the four SMS picks at 1,000 contacts: Starter costs $183 for 12 months, $57 less than Omnisend Standard’s $240, per Brevo’s pricing page.
- Cheapest at 10,000 contacts: $497.04 a year is $1,086.96 less than Omnisend Standard ($1,584 - $497.04).
Skip it if: you want a published per-text price before you commit. Use Klaviyo Email instead.
Mailchimp Standard: Its Pricing Page Names an SMS+MMS Add-On
Mailchimp Standard is for a store already on Mailchimp that wants MMS, meaning texts that carry an image.
The catch: Texting costs extra. According to Mailchimp’s pricing page, SMS+MMS is an add-on on top of the plan, and overages apply if you go over a contact or send limit. The fix: choose a plan size above your current list, and price the add-on before your first campaign.
- Picture texts: on Standard and Premium, per Mailchimp’s pricing page, you can add SMS+MMS; Essentials gets an SMS-only add-on.
- Fair price at 10,000 contacts: Standard costs $1,620 a year, $180 less than Klaviyo Email’s $1,800 and $36 more than Omnisend Standard.
Skip it if: you only need plain SMS on a tight budget. Standard costs $540 a year at 1,000 contacts, more than double Omnisend Standard’s $240. Use Omnisend Standard instead.
Also Considered
- Textmagic: a texting-only tool that lists $0.04 per US SMS and $0.068 per UK SMS, per EmailVendorSelection, so it suits a store that already has an email tool.
- ActiveCampaign: the ActiveCampaign email marketing review covers its plans, send limits and 12-month cost.
Next step: if Mailchimp is already your email tool, check its yearly bill against MailerLite’s in Mailchimp vs MailerLite 12-month cost at 1k, 10k and 50k contacts.
FAQ
Does Omnisend Bill for Unsubscribed Contacts?
No. Omnisend’s pricing page says you’re billed for subscribers and non-subscribers who received automated messages, and unsubscribed contacts aren’t billed.
Does Omnisend Give a Discount for Paying Upfront?
Yes. Omnisend’s pricing page offers 30% off when you pay 3 months upfront.
Does Mailchimp Discount Lists of 10,000 or More Contacts?
Yes. Per Mailchimp’s pricing page, businesses with 10,000+ contacts can save 15% on their first 12 months.
What Add-Ons Cost Extra on Klaviyo and Brevo?
Klaviyo’s Composer add-on is $20 a month, per Klaviyo’s pricing page. Removing Brevo branding on Starter is $10.80 a month, per Brevo’s pricing page.
