Online Stores: What Is Klaviyo Pricing at 10K Contacts? $1,800 a Year

Klaviyo bills you for the size of your list, not for how many emails you send. At 10,000 profiles (contacts who can receive marketing email), the plan runs $150 a month as of September 2026, per Dreamlit, the same figure Retainful lists. A Shopify app pricing analysis confirms that paid plans step up with list size rather than email volume.

Verdict: Klaviyo Email is for stores whose orders, carts and checkouts should decide what each customer gets next.

The flaw: the gap to cheaper rivals widens as your list grows. The fix: suppress profiles you no longer mail before they push you into a higher tier.

Strengths: 100,000 emails a month at 10,000 contacts, and customer behavior data that drives each flow.

Skip it if you only need a smaller bill: Brevo Starter costs $497.04 a year at 10,000 contacts, and MailerLite Comfort gives the same 100,000 monthly emails for $961.20.

True 12-Month Cost: Klaviyo Runs $360, $1,800 and $8,640 at 1K, 10K and 50K

At 1,000 contacts, Klaviyo Email costs $360 for 12 months. At 50,000 it costs $8,640, so a list 50 times larger costs 24 times more. Every recommendation below assumes the 10,000-contact price stays at $1,800 a year or less.

Costs are 12-month totals in US dollars, at the yearly-billing price where a vendor shows both, from each vendor’s pricing page: Klaviyo, Brevo, MailerLite, Omnisend, ActiveCampaign and Beehiiv. Brevo prices by email volume and assumes 4 sends per contact a month. The Brevo, MailerLite, ActiveCampaign and Beehiiv rows were read October 20, 2026. Rows run from lowest to highest 10,000-contact cost; a dash means no cited price.

Plan	Priced by	1,000 contacts (USD/yr)	10,000 contacts (USD/yr)	50,000 contacts (USD/yr)
Brevo Starter	email volume	$183.00	$497.04	—
MailerLite Comfort	contacts	$205.20	$961.20	$3,445.20
MailerLite Power	contacts	$421.20	$1,393.20	$4,201.20
Beehiiv Lite	contacts	$588.00	$1,428.00	$2,988.00
ActiveCampaign Starter	contacts	$180.00	$1,788.00	not offered
Klaviyo Email	contacts	$360.00	$1,800.00	$8,640.00
Omnisend Pro	contacts	—	$1,800.00	$8,580.00

For the same 100,000 monthly emails at 10,000 contacts, Klaviyo costs $1,800.00 − $961.20 = $838.80 more a year than MailerLite Comfort.

How We Evaluated

1. Verified 12-month cost at 1,000, 10,000 and 50,000 contacts
2. Monthly email allowance at each contact tier
3. Whether pricing is based on contacts or email volume
4. Text-message pricing and separately billed add-ons
5. Cost increase as the contact list grows

Every price comes from the vendor’s own pricing page, held in the MarketingRating pricing dataset. Billing mechanics come from the Klaviyo guides linked in each section.

Klaviyo Email: $1,800 a Year at 10K, but $5,194.80 More Than MailerLite at 50K

Klaviyo Email suits stores whose orders, carts and checkouts should trigger the next message. Dreamlit says it pays off when customer behavior changes what you send, and calls it a poor buy for a simple newsletter.

The catch: the bill follows your list, and the gap widens as it grows. At 50,000 contacts Klaviyo Email costs $8,640 a year against MailerLite Comfort’s $3,445.20, or $5,194.80 more. The fix is list hygiene: suppress profiles you no longer mail before they push you into a higher tier.

• Room to send often. The 10,000-contact tier includes 100,000 emails a month, ten per contact.
• Behavior data built in. Klaviyo collects customer data on who someone is and what they did, which feeds abandoned-checkout flows and repeat-buyer segments.
• A usable free start. The free plan covers up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages.

Texts cost extra. US toll-free short message service (SMS) is $0.01 plus carrier fees per send, so 5,000 texts cost $50 a month before carrier fees.

Skip it if: you want the smallest 10,000-contact bill and four emails per contact a month is enough - use Brevo Starter instead.

See also: Klaviyo email marketing software review.

Brevo Starter: $497.04 at 10K, but 40,000 Emails a Month

Brevo Starter is the lowest-priced 10,000-contact plan in the table, for lists you mail a few times a month. At $497.04 for 12 months, it costs just over a quarter of Klaviyo’s $1,800 (27.6%).

The catch: that price buys 40,000 emails a month, four per contact, while Klaviyo Email gives 100,000 at the same list size. Per 1,000 allowed emails, $497.04 ÷ 480 = $1.0355, against $0.801 on MailerLite Comfort. The fix: if you mail more than four times a month, MailerLite Comfort covers 100,000 sends for $961.20.

• Lowest bill at this size. The plan saves $1,302.96 a year against Klaviyo Email when four sends per contact is enough.

Texts add a separate cost on top of the $497.04: SMS credit is sold separately, priced by volume and destination.

Skip it if: you need more than 40,000 emails a month - use MailerLite Comfort instead.

MailerLite Comfort: Klaviyo’s 100,000 Sends for $838.80 Less at 10K

MailerLite Comfort is for stores that want Klaviyo’s send room at just over half the price. It includes 100,000 emails a month at 10,000 contacts for $961.20 a year.

The catch: 100,000 emails a month is the ceiling on Comfort. The fix: MailerLite Power adds unlimited sends for $1,393.20 a year, $432 more and still $406.80 under Klaviyo’s $1,800.

• Lowest 50,000-contact cost of the three picks priced there. Comfort runs $3,445.20 a year at 50,000 contacts, about 40% of Klaviyo’s $8,640.
• Lowest cost per allowed email of the three capped picks. $961.20 ÷ 1,200 = $0.801 per 1,000 allowed emails, against Klaviyo Email’s $1.50.

Skip it if: you want unlimited monthly emails - use MailerLite Power, which costs $406.80 less than Omnisend Pro at 10,000 contacts.

Omnisend Pro: Klaviyo’s $1,800 Price With Unlimited Email at 10K

Omnisend Pro is for stores that text customers and want billing tied to who their automations reach. It costs $1,800 for 12 months at 10,000 contacts with unlimited monthly emails, the price Klaviyo Email charges for 100,000.

The catch: unlimited email costs less elsewhere. MailerLite Power gives unlimited sends at 10,000 contacts for $1,393.20 a year, and Beehiiv Lite does it for $1,428. The fix: choose Omnisend Pro for its text rate and billing rule, and MailerLite Power when email volume is all you need.

• Lower starting text rate. Omnisend lists SMS from $0.007, so 5,000 texts start at $35. Klaviyo quotes $0.01 plus carrier fees for US toll-free sends, so the two aren’t on identical terms.
• Billing tied to who you message. Omnisend bills subscribers and non-subscribers who received automated messages, not unsubscribed contacts. Paying 3 months upfront saves 30%.
• No send ceiling. Unlimited emails at 10,000 contacts remove the overage question.

Large lists still cost almost as much as Klaviyo: $8,580 a year at 50,000 contacts, $60 under Klaviyo Email. Price MailerLite Comfort’s 50,000 tier before you commit.

Skip it if: you send no more than 100,000 emails a month and want a lower bill - use MailerLite Comfort instead.

Also Considered

• Beehiiv Lite runs $1,428 a year at 10,000 contacts with unlimited monthly emails. Its weak spot: billed monthly, the same plan costs $1,668.
• ActiveCampaign Starter runs $1,788 a year at 10,000 contacts, but it is offered only on plans with 25,000 contacts or less, and its cited rows give no Starter email allowance.
• Mailchimp lists Standard from $20 a month with 6,000 emails, and Premium at $350 a month with 150,000. Those are starting-band prices, not 10,000-contact totals; lists of 10,000 or more get 15% off the first 12 months. Overages apply if you pass the contact or send limit.

Next step: see how these plans fit a store in the Shopify email platform comparison at $961.20 or $1,800 a year.

Next step: read more in Pricing and true cost on MarketingRating, or check the figures in Email marketing pricing: the true 12-month cost at 1,000, 10,000 and 50,000 contacts.

Frequently Asked Questions

How Much Does It Cost to Send 1,000 Emails on Klaviyo?

Klaviyo doesn’t charge per send; paid tiers follow contact-list size. At 10,000 contacts, $150 a month ÷ 100 = $1.50 per 1,000 of the 100,000 included emails.

Do Contacts You Never Email Still Count Toward the Bill?

Yes, if they can be emailed. Retainful quotes Klaviyo’s help docs: any emailable profile is active, including checkout entries that never opted in. Suppressed, hard-bounced and deleted contacts don’t count.

An agency managing Klaviyo for 11+ retainer clients reports that Klaviyo upgrades your plan automatically but never downgrades it. Run suppressions before you renew.

Can You Use Klaviyo as a Customer Relationship Management (CRM) Tool?

For customer-facing work, yes. Dreamlit notes that Klaviyo calls itself “the autonomous B2C CRM” (business-to-consumer), with marketing, service, analytics and data products on one platform. Its pricing page lists a helpdesk with ticket management that shares profiles between service and marketing. For a sales pipeline, work through the CRM software checklist for small business.