Email Marketing Price: October 2026 Edition

Findings, October 2026

• Across n=20 tracked US products in 2026-10-01 to 2026-10-24, 178 successful cell observations were recorded on 4 snapshot dates.
• In the US basket for 2026-10-01 to 2026-10-24, n=11 comparable 1,000 contacts, monthly readings had a median of $45.00/mo, from $15.00/mo to $499.00/mo.
• In the US period 2026-10-01 to 2026-10-24, 20 plans make up the opening basket; no earlier monthly edition exists for comparison.

Key Takeaways in Brief

• The highest price for 1,000 contacts, monthly (Brevo Professional at $499.00/mo) is 33.3 times the lowest (ActiveCampaign Starter at $15.00/mo).
• For the price for 1,000 contacts, monthly, choosing the highest-priced plan (Brevo Professional) over the lowest (ActiveCampaign Starter) costs $5,808.00 more a year.

11 statistics frozen for this month

1. The highest price for 1,000 contacts, monthly (Brevo Professional at $499.00/mo) is 33.3 times the lowest (ActiveCampaign Starter at $15.00/mo).

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2. For the price for 1,000 contacts, monthly, choosing the highest-priced plan (Brevo Professional) over the lowest (ActiveCampaign Starter) costs $5,808.00 more a year.

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3. 62 prices across 7 vendors were read from each vendor's own page on October 24, 2026.

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4. The median price for 1,000 contacts, monthly is $45.00/mo across 11 plans.

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5. The median price for 10,000 contacts, monthly is $150.00/mo across 11 plans.

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6. The highest price for 10,000 contacts, monthly (ActiveCampaign Enterprise at $589.00/mo) is 12.8 times the lowest (Brevo Starter at $46.00/mo).

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7. The median price for 50,000 contacts, monthly is $720.00/mo across 7 plans.

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8. The highest price for 50,000 contacts, monthly (ActiveCampaign Enterprise at $1,169.00/mo) is 3 times the lowest (Mailchimp Essentials at $385.00/mo).

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9. The median starting price, monthly is $18.00/mo across 3 plans.

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10. The highest starting price, monthly (Brevo Professional at $499.00/mo) is 55.4 times the lowest (Brevo Starter at $9.00/mo).

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11. No price changed since daily checks began on October 21, 2026 across the 62 prices checked daily.

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Versus the previous edition

Basket = the last snapshot stored in the period. An earlier verified value can carry forward, keeping its last_verified date. The medians, minima and maxima skip zero and missing values, as does the live statistics page. Comparing one month with the previous pairs only plans present in both editions with matching cell and unit, their verified values greater than zero in each; plans added or removed are counted separately. The data are the US listings observed, which is not the same as a representative US market sample.

No full-month edition exists for the month before this one, so month-over-month changes are left out.

Frozen plan basket

Snapshot: 2026-10-24. First observation: 2026-10-21. Carried values retain their last-verified date, and the observation count is one per successful cell reading, not per plan.

Cite this as

MarketingRating. Email Marketing Price Statistics, October 2026 edition. https://marketingrating.com/data/email-pricing/statistics/2026-10/ Retrieved 2026-10-24.

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